Shreenathji Jewellers is the dream run of one man - Hareshbhai Champaklal Sheth. Hareshbhai was guided by one philosophy – “I don’t want to be a job-seeker. I want to be an entrepreneur and create jobs for others.”

To this day, this has remained the guiding philosophy for the Group. “Nothing is impossible, if you put your mind to achieving it,” says our founder Chairman.

Initially however Hareshbhai eked a modest living as a worker in a company that manufactured cement poles. From there he moved to an electric goods manufacturing company. His next port of call was Kolkata, where he worked for a jewellery wholesaler for four years, who later sent him to Rajkot to market his wares. This was a tremendous learning opportunity for the young man. He learnt where to procure the white metal from; how to cut, design, polish, price and sell it in the market – everything.

Soon, Hareshbhai Champaklal quit his job and started a small unit from home involving his family members. He would package and take his silver ware from shop to shop as a travelling salesman until he gained sufficient trust with the local jewellery retailers. Word spread and the scale of his business began to expand.

Later, his son, and the present CEO Rushangbhai Hareshbhai Sheth joined the family business and steer it towards growth.

Today, thanks to the rich legacy established by the father; combined with the business acumen of the son; Shreenathji Jewellers has emerged as the preferred supplier to many jewellers in the market due to its quality-consciousness; design lead, timely deliveries and excellent customer relationship management.

With their own manufacturing capability, the company is now able to cater to the market faster, introduce stunning design and offer better prices than competition.